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Fortune Rice Bran Health Oil is 100% Physically Refined Rice Bran Oil which is Rich in Gamma Oryzanol. It helps in reducing Bad Cholesterol & increases Good Cholesterol which is beneficial for your heart health. Along with Vitamin A/D/E it is rich in Natural Antioxidants which boosts immunity and gives many other health benefits to every member of the family. It is best suited for Indian Cooking as it has high smoke point which is ideal for deep frying/ stir frying. Fortune Rice bran health oil naturally has the most ideal SFA-MUFA-PUFA ratio required by our body, this is one reason for which Doctors & Nutritionists prescribe changing oils frequently. Rice Bran Oil is considered as wonder oil in many countries. World Health Organisation (WHO) & American Heart Association (AHA) recommend Rice Bran Oil as one of the Healthiest oils for the heart. Cholesterol lowering, heart healthy cooking oil. Improves hdl and ldl ratio, healthier heart. Balanced pufa and mufa ratio, cleaner blood vessels. Rich in Natural Antioxidants: Boosts Immunity.